Be Seen and Heard in the Sacramento Real Estate Market with These Mid-2023 Social Media Updates


The world of real estate is constantly changing, and it can be challenging to keep up with the latest trends and updates. In today's world of social media, it's essential for any business, including real estate, to have a strong online presence. However, with algorithms changing and new platforms continually emerging, it can be challenging to know what to focus on to remain visible. In this article, we've gathered some of the most critical social media updates that Sacramento real estate businesses should be aware of to be seen and heard in 2023.

The Rise of Vertical Videos:
 In recent years, we've seen a shift from horizontal videos to vertical videos. Vertical videos are more user-friendly and have higher engagement rates on social media. In 2023, it's anticipated that this trend will continue, so it's essential for Sacramento real estate businesses to keep up and start creating vertical video content.
The Importance of Authenticity:
 In 2023, authenticity will continue to be a crucial factor in social media marketing. Buyers and sellers want to connect with a real estate agent who they trust and can relate to. Showing your personality and being genuine on social media is essential in building a successful brand.
Emphasis on Stories:
 Stories on platforms such as Facebook and Instagram have become increasingly popular in recent years. In 2023, these short-form videos and photos will continue to dominate social media. Sharing behind-the-scenes glimpses of your business and showcasing new properties can help generate robust engagement with your audience.
Increased Focus on LinkedIn:
 LinkedIn has traditionally been perceived as a platform solely for job seekers and business professionals. However, in recent years it has evolved into a valuable platform for real estate businesses to connect with other professionals and potential clients. In 2023, Sacramento real estate businesses should focus on building their presence on LinkedIn to generate leads and build relationships.
Engaging Customers through Messaging:
 In 2023, messaging apps like WhatsApp and Facebook Messenger will become increasingly popular as a way for businesses to engage with customers. Customers want the ability to quickly communicate and get answers to their queries, and this form of communication will become essential for driving engagement and building relationships with customers.

Staying up-to-date with the latest social media updates is vital for any Sacramento real estate business. In 2023, vertical videos, authenticity, stories, LinkedIn, and messaging apps, will be essential elements for businesses to be seen and heard in the competitive Sacramento real estate market. It's crucial for businesses to stay adaptable and adopt these strategies to build a strong online presence and create connections with customers. By leveraging social media platforms in these ways, businesses can help ensure their success in 2023 and beyond.
Remember, in today's competitive landscape, it's crucial to make a lasting impression. Get in touch with us today, and together, we'll make your real estate dreams a reality! 🌟

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